South African industrial customers and prospects are online and that is the best place to reach them in order to compete and win their business. Research shows that the top activities that technical professionals are engaged with online are finding product specifications, components, equipment, services and suppliers. More than 80% go online for these tasks.
What’s more, online programs give you 24/7 presence in front of target customers and are easy to measure in terms of impressions, clicks and conversions — so you know exactly how your marketing spend is performing.
The benefits we bring to your marketing mix can be broken down into four categories:
• Products
Your whole range represented concisely by product group, with detailed descriptions on each one.
• Technical specifications and catalogues
All your specifications instantly accessible and conveniently located with your relevant products. Ranked by engineers and technical buyers as the most useful content on a technical website.
• Key supplier criteria
BEE rating, 24/7 backup service, ISO rating and other information listed alongside your company profile, seen as vital purchase criteria by our qualified leads
• Monthly product related emails to comprehensive and qualified emailing list
Paid listings will have their products included in our monthly product email distributed to engineers and technicians in South African industry.
Research recently carried out shows a 12.5% growth rate in internet usage in South Africa for 2008, and an expected 13% growth rate for 2009 3.
Now is the best time to increase your online presence. To book your virtual space please contact us at 
or 011 475 5881.
References:
1) Thomasnet: 2009 Economic Outlook Survey: How Industrial Companies can Succeed in the Current Economy (www.thomasnet.com)
2) Globalspec: Online Marketing for the Industrial Sector (www.globalspec.com)
3) Arthur Goldstuck, MD of World Wide Worx on News24.com